Guardian article_Pass notes No 3,623 Pensioners

I read this and had to share a little of it with you.... The elderly term is no longer considered one that describes everyone that should fall under it! So there are four new categories Smarties - Senior Market Town Retirees Diamond Days - affluent, mortgage free, suburbanites Senior Security - well off but risk averse Vintage Value - not so well off Apparently, according to the credit checking company Experian, they produced a report outlining different types of older people. The article then jests and somewhat light heartedly discusses terms and catch-all phrases which are used to cover whole groups of individuals. It may be patronising or it may be helpful so we don't fall to stereotypes.... but it takes a company to make the point however many older people they 'interviewed' in order to reach these conclusions. A brilliant piece all the same. Pass Notes often are but this one just begged to be shared with you.